Wednesday, 17 October 2012
Wednesday, 10 October 2012
Monday, 8 October 2012
Conventions Essay
Codes and Conventions
Essay
This Katy Perry video also includes close-up to create more emphasis on the lyrics on the song, which makes the viewer pay more attention.
Mid shots are also used to help promote the artist, these
mid shots make it clear to the audience of who the artist is and also their
style of clothing as viewers use the artists as role models, they will copy
their style, the mid shots help promote these. Also, in this video bright
colours are used which is a more specific convention of bright colours to a
certain genre of music video.
Tilts, pans and tracking are used to trace the artist,
especially if the artist is in a performance video, there would be a lot of
movement involved in the video therefore the camera would need to follow the
artist, the pans and tilts ‘trace’ the artist.
For the mise-en-scene, props that are involved in the video
are used to add to the scene or to create significance, if a prop is involved,
this would be a vital piece of information in the music video. The colour of
the whole video, whether it is black and white or bright colours or dark
colours, sets the mood of the music video, for example dark colours are used
for more rock songs rather than something such as classical. The artists
costume plays a big part in the music video, because the viewer watch the music
videos of the artist they like, whatever they are wearing in the music video,
they will be influenced on how to dress by their role models which is the
artist in the music videos.
When creating a music video, there are a lot of ways that
you can create it. A performance music video can be created; this is where the
artist puts on a performance such as a dance to entertain his/her audience.
There is also a narrative, this is where the words of the song that have song
sort of meaning to the artist or viewer are acted out in some way in the music
video. Cameo; this is where the artist features in the narrative but is not
part of the story lie. There is also an animation; this is where animation is
added to the music video such as cartoon characters of pictures which creates an
entertainment music video for the viewer.
With editing, jump cuts are the most popular. These are used
most of the time in music videos because it is an easy and quick way for the
video to ‘keep up’ with the music, if the music is fast paced, then the music
video will need to have very short scenes, with lots of jump cuts. There isn’t
very much to sound in a music video, the sound is either the vocal of the
artist singing in the video, of the song placed as a track over the video.
For each genre of music video, there are different
conventions. The song I have chosen to use in my music video is a Pop music
video. The conventions for this are slightly different go general conventions.
In Pop videos bright colours are usually used as well as flashing lights in the
video, creative settings and backgrounds are also used to make the video look
different and unusual. These colours of the mise-en-scene are more appealing to
the younger audience that would be the more likely audience to be watching
these music videos, they express themselves through pop music, and pop music’s
target audience is aimed at younger people rather than the older generation.
The type of costumes that people in pop music videos are
innocent, this is so that they are not giving the wrong impression to the
younger audience. The artist wants to set a good example for the younger
audience because they look up at the artist as role models.
All music video have codes and conventions such as close up,
but a lot of the different genres of music video have a lot more specific
conventions such as bright colours for pop videos.
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