Codes and Conventions of a Digipak and Album Advert

 

Character Profiles

Name; Laken Baldwin
Age; 18
Role; Artist
Subjects Studied; Media, Psychology, PE and ICT.
I will be portraying the artist in the video, playing the main character, I will be working with Paige on my music video and we decided between us that it would be a good idea for me to be the performer, I was the performer in the Beyonce Construction and I enjoyed performing for this, so we thought it would be a good idea for me to also be the performer for this video too.


Name; Hannah Billaney
Age; 17
Role; Extra
Subjects Studied; Textiles, English and Law.
Hannah will be in the music video as an extra. We will be referencing our video to Skins, Hannah will be dressed as someone similar in this program.

Name; Amy Mumby
Age; 17
Role; Extra
Subjects Studied; ICT, Geography and Psychology
Amy is also going to be dressed up as one of the characters from Skins as a reference to this television program. She will be referencing a certain character from this series.

Filming Images



We started filming our music video,

here are a few of the pictures while

filming.

 

This is filming in the green screen and the
white background, for the green screen
we are planning on putting the shoots
into the editing suite and then changing
the background of the image to a different
background.

This was the artist (Me) in front of thw white
background which we are going to use in some of
the shoots in the video. 



Artist in front of the white background.

Artist in front of the white background

Artist in front of the white background.

Artist in front of the green screen, this
is going to be used when filmed in
the editing suite and change the background
colour.

Artist in front of the green screen, this
would be used in editing to change the
background.

Artist in front of the white background.

Health and Safety Assesment

Here is the health and safety assessment for the music video, I has to asses all of the dangers throughout the filming of the music video and had to evaluate how serious the injury would be if it occurred, I then had to decide how high or low the chance of injury was.

Test Shots

We did some test shots for our music video to see how the framing of the image would be and to see if we needed to change any of the shots. We also did this to see if the backgroudn would look good for the location. We put the test shots to music to see how it turned out.
Here are the test shots;

We have decided to keep my outfit the same but to re-shoot these properly in front of a white background and then change the leevels of the video to make the white look a lot brighter than it does here. We also decided to keep my outfit the same because we liked the way it looked on the video and against the white background.

Audience

This shows the target audience for my music video, its shows what ages are most likely to watch this video and it also shows what gender the video would mostly appeal to. This also shows what type of social class are more likely to watch my music video. Because of the type of song, the people who are most likely to watch this are people who like pop music rather than other music types such as rap or jazz.

Examples

 

This video Locked Out Of Heaven by Bruno Mars is an example of fast paced editing. For our music video, we want to do fast paced editing because of the pace f the song, it is a very fast song therefore we thought that the fast paced editing would be suitable for the song and also would keep the audience interested becauise the video would be changing all of the time. The shots in this video are very fast paced. Rhythmic editing is used to emphasise the songs  rhythm. This gives the effectiveness of a happy mood, because the song is very fast it has the very energetic vibe. By doing this on my music video, this would give this energetic vibe to the audience.

 

  

 

 

This video by Usher, in the video from time;1:33 to 1:46 is an example of the projection that we want to put into our music video, using the lights from the traffic moving very fast to create the same effect as this video. This creates the effect that the music video is a fast paced video and because we want out music video to be fast paced because of the type of song, we decided to use this same effect that Usher has used in his music video. We are going to do this by filming some traffic on a busy street at night, then we will edit this footage so the trafic looks faster. We will then go into a projection room and project this video on the screen and then have the Artist stand infront of the projection and perform, we will then edit this in the editing suite so make the effect look better. I also like the ide aof over lapping the two videos so that you can see both of them.

 

 



 

In this Rizzle Kicks music video Roud Up, this is an example of the night filming that we want to do for our music video. We are hoping to film just before it gets too dark so that it looks effective on camera but not too dark to make out the picture, this video is an example. In this video, they use a lot of lighting to light up the video so that it is not very dark, we have a problem with this because we are wanting to film this outside we will not have a power supply to light up the video outside. We then thought about filming when the sun is going down, so that it is still a bit light ouside, we would then edit this on the edit suite to make it look darker than it actually is. There is also an effect that can change the video from when it is filmed during day time, and then cna be changed to it look slike night time however, this makes the video black and white which wouldnt give the same effect as it would if it was in colour.


 

 

Filming Images

These are a few images from when we first started filming some of our music video;

Here we are watching some of the footage back too see if we need to re-shoot it again.

This is Paige filming part of the music video.

This is me filming some of the footage for the video.

This is page filming some of the footage of me lip singing a part of the song.

Animatic

The Animatic for our music video, this helps give us an idea of what our music video will look like when finished and gives us an idea of timing.

Storyboard

Storyboard for our music video Rita Ora - How We Do

Planning

The planning for our music video, this includes descriptions and timings of the shots and also the lyrics.

1.       Medium close up of artist walking, bare foot, holding shoes in hand. Artist walking away, before the music starts.	0:00 - 0:04
2.       Stop button comes up in the corner of the screen and then it rewinds the previous shot. Music starts.	0:04 – 0:13
3.       Rewind – People walking towards camera, play backwards. Walking down a city street, three girls.	0:04 – 0:13
4.       Close up of Artist smiling at the camera, played backwards. Background out of focus so all of the lights blend together in the background.	0:04 – 0:13
5.       Medium close up of artist lip syncing ‘That’s just how we do’ backwards, during sunset, the time of day has changed.	0:04 – 0:13
6.       Video of clouds moving from day to night, backwards, from sunset to day.	0:04 – 0:13
7.       Medium close up of artist walking with shoes on down a city street -Backwards	0:04 – 0:13
8.       Video shot of the artist getting ready.. - Backwards	0:04 – 0:13
9.       ‘I stumble up to the window’ – Artist against a black background, with lights behind, medium close up, lips syncing to the song.	0:13 – 0:16
10.   ‘Open the curtains to blinding lights’ – Artist lip syncing to the song, black background, close up.	0:16 – 0:21
11.   ‘Make up all over the pillow’ – Video of artist trying on different outfits, quick shots in the outfits, cutting to the beat of the music – 6/7 different videos of trying on outfits	0:21 – 0:24
12.   ‘What went on,’ close up of artists face lip syncing the words, black background	0:24 – 0:29
13.   ‘what went on,’ Medium close up of the artist lip syncing the words, black background	0:24 – 0:29
14.   ‘what went on last night’ back to the close up of the artist lip syncing, black background–Pulls face at camera at the end	0:24 – 0:29
15.   ‘You look so sweet when you’re dreaming’ – Leaving a house during the day and Walking towards the camera with two friends (the people who are portraying grace and liv) at either side of her, focus is on the artist, medium shot. – Track backwards	0:29 – 0:33
16.   ‘Holding your bottle of Tango red’ – Clouds moving from day to night, fast forward	0:33 – 0:37
17.   ‘It ain’t even the weekend’ – Artist walking down a city street, the same as the first shot but with shoes on instead of in hand, walking to the beat of the music. – Slow motion	0:37 – 0:41
18.   ‘maybe that’s how I know’– Medium close up of artist walking down the street, friends in the background, same as previous but a medium close up instead, laughing with friends, hugging friends – slow motion ‘you’re the one for me’ Close up of artists face walking down a street, more friends in the background, lip syncing	0:41 – 0:45
19.   I wanna party and bullsh-t – Artist against a Pink coloured background lip syncing, medium shot	0:45 – 0:47
20.   And party and bullsh-t (With you) – Jumping around with friends, close up, handheld camera, moving around the different people, slow motion	0:47 – 0:49
21.   And party and bullsh-t – Running in field with torches, long shot, all friends and artist	0:49 – 0:51
22.   And party, and party – Close up on artist in the field, smiling at the camera in slow motion	0:51 – 0:53
23.   ‘Cause when the sun sets baby’ projection of car and city lights on a screen, speed up the original video and have the artist lip sync in front of the projection	0:53 – 0:55
24.   ‘On the avenue’ projection of car and city lights on a screen, speed up the original video and have the artist lip sync	0:55 – 0:57
25.   I get that drunk sex feeling – White board with light on it so you can see the silhouette of the artist dancing, medium close up	0:57 – 1:00
26.   ‘Yeah when I’m with you’ - White board with light on it so you can see the silhouette of the artist dancing, medium close up, points to the camera at the end of the line	1:00 – 1:01
27.   So put your arms around me baby – City scene, Long shot, artists lifts hands in the air while lip syncing, friends in the background of the shot, she is walking in front of them – Track back	1:01 – 1:05
28.   We’re tearing up the town – Pink Coloured background, Close up of the face, lip syncing	1:05 – 1:08
29.   Cause that’s just how we do - Pink Coloured background, Medium close up of the face, lip syncing	1:08 – 1:10
30.   We got that sweet heart loving – Walking in the city scene with arms around friends, walking towards the camera, medium shot, tracking back	1:10 – 1:12
31.   Dancing in the dark – All people dancing behind white background with a light shining on it to create a silhouette, long shot/medium shot depending on how big the screen is	1:12 – 1:14
32.   Out in the streets we’re running – With each word in the line part of a split screen will show up of four of the people, including the artist, laughing etc., the screen will be split into four, all four lip sync ‘We’re running’ together	1:14 – 1:16
33.   Shut down every bar – background out of focus, artist in focus, close up, they are framed at the side of the camera, then turn and smile looking into the camera	1:16 – 1:18
34.   So, put your arms around me baby – Artist and a friend skipping/walking through the streets, holding hands, slow motion at the end of the clip	1:18 – 1:22
35.   We’re tearing up the town – Projector of city lights. Medium close up, lip syncing	1:22 – 1:24
36.   Cause that’s just how we do,’ – Close up of artist on the pink coloured background, lip syncing ‘how we do’ Artist dancing around with friends, long shot. Tracking backwards while they are walking towards the camera	1:24 – 1:26
37.   How we do, That’s just how we do – Projector of city lights fast forwarded, Medium close up, artist lip syncing	1:26 – 1:31
38.   How we do, That’s just how we do – Pink background, artist lip syncing, medium close up	1:31 – 1:35
39.   Hung-over I think I’m broken – Room of Balloons, white room? – Medium close up, artist dancing around in the balloons	1:35 – 1:39
40.   You said the fix is a shot of jack – Room of Balloons, lip syncing, medium close up of artist	1:39 – 1:43
41.   I said man what are you smoking – Black background, artist lip syncing, artist moving towards camera, long shot	1:43 – 1:47
42.   But alright, pour a glass and we’ll throw em back – City scene, a friend laughing and looking to the side, in slow motion, close up	1:47 – 1:51
43.   I wanna party and bullsh-t – White projector screen, artist spinning around, silhouette of the artist will be seen, Medium shot	1:51 – 1:53
44.   And party and bullsh-t – Same as previous shot, but played backwards, Medium shot, Artist spinning around	1:53 – 1:55
45.   And party and bullsh-t – Room of balloons, friends dancing around in the background. Close up of the artist lip syncing	1:55 – 1:58
46.   And party and party – Medium close up, room of balloons – Artist lip syncing	1:58 – 2:00
47.   ‘Cause when the sun sets baby’ – Artist with all friends around them, Close up, city scene, showing them having fun	2:00 – 2:02
48.   On the avenue – Pink background, Medium close up – Artist lip syncing	2:02 – 2:03
49.   I get that drunk sex feeling – Walking down the street – Camera behind them, all of the walking,  medium close up, tracking shot in the city scene	2:03 – 2:06
50.   Yeah when I’m with you – Camera in front, same shot as previous but all of them walking towards the camera, medium close up tracking shot	2:06 – 2:08
51.   So put your arms around me baby – Sparklers making a heart shape with them, a dark night time scene, not much light so you can see the light from the sparkler better	2:08 – 2:12
52.   We’re tearing up the town – Wine bottle opening, then cut to them putting glasses together ‘Cheers’ – Medium close ups	2:12 – 2:14
53.   Cause that’s just how we do – Medium close up of artist on their own in the balloon room, lip syncing	2:14 – 2:16
54.   We got that sweet heart loving – Polaroid style images of artist and friends in the city scene (KC) – Same framing for each video/Image, just people moving around – Around 8 images	2:16 – 2:18
55.   Dancing in the dark – Black background, close up, artist lip syncing	2:18 – 2:20
56.   Up in the streets – Black background, medium shot, lip syncing ‘were running’ – Close up black background, artist lip syncing	2:20 – 2:22
57.   Shut down every bar – City scene, medium shot of artists and friends, artist lip syncing	2:22 – 2:24
58.   So put your arms around me baby – Torches scene, running around the field with them, long shot	2:24 – 2:28
59.   We’re tearing up the town – Torches all shining on the artist, field, medium close up, artist lip syncing	2:28 – 2:31
60.   Cause that’s just how we do, - Black background, medium shot, artist lip syncing How we do-o-o – Pink background, medium shot, lip syncing	2:31 – 2:35
61.   That’s just how we do – Each word someone comes up as part of a split screen lip syncing, Last word all said together, Close up of faces, Shot fades into the next one	2:35 – 2:37
62.   How we do, - Black background, close up, artist lip syncing ‘that’s just how we do’ – Extreme close up on lips, Artist lip syncing	2:37 – 2:41
63.   And party and bullsh-t – Split screen – One half of friends dancing around, medium shot and the other half the pink background with the artist lip syncing, medium shot	2:41 – 2:46
64.   And party and bullsh-t – Balloons room, Lip syncing, close up on artist	2:46 – 2:47
65.   And party and bullsh-t – Friends running together, all holding hands, Long shot	2:47 – 2:48
66.   And party – Pink background, close up of artist lip syncing ‘and party’ – Rewind the previous shot and play it back	2:48 – 2:52
67.   I wanna party and bullsh-t – Side of artist walking in the city scene (Princess avenue), turn and pull face at camera, medium shot	2:52 – 2:54
68.   And party and bullsh-t – City scene (KC) walking up to the camera, close up, track back, artist lip syncing	2:54 – 2:56
69.   And party – Pink background, close up, lip syncing ‘and bullsh-t’ – Black background, close up, lip syncing	2:56 – 2:58
70.   And party and party – White background (With light, silhouette), artist and friends dancing around, Medium shot	2:58 – 3:00
71.   Cause when the sun sets baby – Close up on artists with sparkler, Smiling at the camera, slow motion	3:00 – 3:02
72.   On the avenue- Long shot of people with the sparklers	3:02 – 3:04
73.   I get that drunk sex feeling – Throwing balloons around, medium shot	3:04 – 3:06
74.   Yeah when I’m with you – Pink background, Lip syncing, artist points at the camera, medium shot	3:06 – 3:08
75.   So put your arms around me baby – Black background, lip syncing, arms in the air, medium close up	3:08 – 3:12
76.   We’re tearing up the town – City scene (Princess avenue) lip syncing, close up	3:12 – 3:14
77.   Cause that’s just how we do – Friends dancing, in the city scene (KC) Medium shot	3:14 – 3:16
78.   We got that sweet heart loving – Balloons shot, artist lip syncing, close up	3:16 – 3:19
79.   Dancing in the dark - Medium shot of white background (Silhouettes), all friends and artist dancing	3:19 – 3:20
80.   Up in the streets we’re running – Long shot, city scene, all friends and artist walking towards the camera	3:20 – 3:23
81.   Shut down every bar – City scene, Medium shot, friends and artist walking, lip syncing	3:23 – 3:25
82.   So put your arms around me baby – Extreme close up of artists face, pink background, lip syncing	3:25 – 3:28
83.   We’re tearing up the town – Medium shot, Pink background, lip syncing	3:28 – 3:31
84.   Cause that’s just how we do, - Faces, laughing, close up of friends How we do-o-o – City scene (Marina) Medium shot, lip syncing	3:31 – 3:35
85.   That’s just how we do – Split screen, City scene, Friends pulling faces at the camera, 4 different shots (KC)	3:35 – 3:37
86.   How we do, that’s just how we do – Black background, Long shot, lip syncing	3:37 – 3:41
87.   How we do, that’s just how we do – Friends all laughing and having fun together (KC), slow motion, medium close up	3:41 – 3:45
88.   How we do, that’s just how we do – Balloons close up, artist lip syncing	3:45 – 3:49
89.   And party and bullsh-t – City scene (KC) close up, lip syncing	3:49 – 3:52
90.   And party and bullsh-t – Pink background, Close up, Lip syncing	3:52 – 3:55
91.   And party and bullsh-t – Black background, close up, lip syncing	3:55 – 3:57
92.   And party and party – Group of people shouting the line and having fun, zoom in on artist smiling, play in slow motion, can hear some noise from the video of the people laughing coming into the music	3:57 - 3:59
93.   Back to the first shot, of the artist walking bare foot with their shoes in hand, medium close up on her legs.	3:59 – 4:03