Friday, 14 September 2012

Key Audience Terms


Qualitative data
This data is more word based. For example, such as case studies or interviews, these would provide more qualitative information with a lot more meaning.

Quantitative Data
This data is based more on numbers such as statistics. For example, questionnaires would give you more quantitative data.

Demographic Data
This is used to place people into different groups, such as age or location. This is used to show peoples characteristics.

Psychographic Data
This is what peoples interests are and personalities. For example, what type of music they like.

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