Location Ideas

We are thinking about using this location because we like the way the lamps looked, also because we want to film at night, these lamps give off enough light for the camera to pick it up, so it would still be night time but the lamps would lighten up the shot.

We are thinking about filming here because we liked the field scene for the video, also the lamps would make the video a lot brighter. The only things that would be wrong with it is the buildings in the background, but these might be less visible if we are filming this at night.

Again, we like this scene because of the field, we was thinking about filming the artist and the extras on the field, we think this would look quite effective but the big issue would be filming at night because there is no light source to make the footage bright, we was considering filming just at sun set and then changing the levels on the video to make the video look darker.

Our Beyonce Remake

This is our Beyonce-Countdown video that we had to remake;

Conventions Essay

Codes and Conventions Essay

There are a lot of different conventions that a music video follows. For example for cinematography long shots are used to show specific locations that are in the music video or to show the full outfit that a singer/performer is wearing. Close ups are used to show the expressions on the singers/performers face but they are mostly used to make the lyrics more obvious and make the viewer pay more attention and to create emphasis on what the singer in the video is saying, the close ups are used to reflect the words of the song.

For example, in Cher Lloyds video of ‘Want U Back’  this is the close up of her face, to make the viewer concantrate on what the lyrics are

This Katy Perry video also includes close-up to create more emphasis on the lyrics on the song, which makes the viewer pay more attention.

 

Mid shots are also used to help promote the artist, these mid shots make it clear to the audience of who the artist is and also their style of clothing as viewers use the artists as role models, they will copy their style, the mid shots help promote these. Also, in this video bright colours are used which is a more specific convention of bright colours to a certain genre of music video.

Tilts, pans and tracking are used to trace the artist, especially if the artist is in a performance video, there would be a lot of movement involved in the video therefore the camera would need to follow the artist, the pans and tilts ‘trace’ the artist.

For the mise-en-scene, props that are involved in the video are used to add to the scene or to create significance, if a prop is involved, this would be a vital piece of information in the music video. The colour of the whole video, whether it is black and white or bright colours or dark colours, sets the mood of the music video, for example dark colours are used for more rock songs rather than something such as classical. The artists costume plays a big part in the music video, because the viewer watch the music videos of the artist they like, whatever they are wearing in the music video, they will be influenced on how to dress by their role models which is the artist in the music videos.

When creating a music video, there are a lot of ways that you can create it. A performance music video can be created; this is where the artist puts on a performance such as a dance to entertain his/her audience. There is also a narrative, this is where the words of the song that have song sort of meaning to the artist or viewer are acted out in some way in the music video. Cameo; this is where the artist features in the narrative but is not part of the story lie. There is also an animation; this is where animation is added to the music video such as cartoon characters of pictures which creates an entertainment music video for the viewer.

With editing, jump cuts are the most popular. These are used most of the time in music videos because it is an easy and quick way for the video to ‘keep up’ with the music, if the music is fast paced, then the music video will need to have very short scenes, with lots of jump cuts. There isn’t very much to sound in a music video, the sound is either the vocal of the artist singing in the video, of the song placed as a track over the video.

For each genre of music video, there are different conventions. The song I have chosen to use in my music video is a Pop music video. The conventions for this are slightly different go general conventions. In Pop videos bright colours are usually used as well as flashing lights in the video, creative settings and backgrounds are also used to make the video look different and unusual. These colours of the mise-en-scene are more appealing to the younger audience that would be the more likely audience to be watching these music videos, they express themselves through pop music, and pop music’s target audience is aimed at younger people rather than the older generation.

For example, this music video from Little Mix, this mid shot of two of the artists from Little Mix shows their costume in the video, this shows the viewer’s their style of clothing. Teenagers look up to the girl band, as role models, they try to dress the same because they think that this is very stylish because this is the way they dress.

The type of costumes that people in pop music videos are innocent, this is so that they are not giving the wrong impression to the younger audience. The artist wants to set a good example for the younger audience because they look up at the artist as role models.

All music video have codes and conventions such as close up, but a lot of the different genres of music video have a lot more specific conventions such as bright colours for pop videos.

Deconstruction and Reconstruction of a Media Text

For our group task, the team members are;

Paige Jones (Producer)
Natasha Majero (Director)
Yasmin Burhan (Camera)
Laken Baldwin (Editor/Cast)
Rachel Excritt (Editor)

The media text that we are chosing is; Beyonce - Countdown

 

 

Production plan

 

Times and Dates

Friday 28th September 2:50 til 4:00 - Filming (All)
Monday 1st October 10.20 til 11:30 - Filming (Laken and Yasmin)
Tuesday 2nd October 1:40 til 2:50 - Filming (All)
Wednesday 3rd October 9:00 til 10:10 - Filming (All)

Thursday 4th October 11:30 til 12:40 - Editing (All)
Friday 5th October 2:50 til 4:00 - Editing (All)
Monday 8th October 10:20 til 11:30 - Editing (All)

Props/Costume

• Turtle neck jumper
• Black leggings
• White socks
• Black shoes
• Black skirt
• Black vest top
• Make up - Similar to video

Locations for filming

• Photography
• Green room

 

 

 

 

 

 

 



Skill Development Essay

Skill Develop Evaluation Essay

In my foundation portfolio, I created my college magazine front cover, while doing this, I didn’t know much about using Photoshop or putting images together to make magazines. On my foundation portfolio, I completed a college magazine for my college; I took pictures outside of class around the college to promote the college in this magazine. I then created my magazine through Photoshop, developing my skills in Photoshop. I then completed my music magazine; this task was much bigger than the college magazine task so therefore I had to spend more of the year doing my music magazine. I also created this in Photoshop as well as the double page spread and the contents page that went with the music magazine front cover.

Before I started the AS Media course, I had very few skills using Photoshop; I was not able to manipulate images or text effectively. For example, before I started the course is I was to be asked to create the music magazine that I completed in my first year of media studies; I would not be able to complete it. I would only be able to take the images, put them into Photoshop and maybe add text, I would not have been able to change the colour settings on the images, and I would not be able to use any of the tools or techniques that you are able to carry out on Photoshop. Throughout this project, I learned a lot about using Photoshop correctly to make my magazine look realistic and make it look like a real college magazine. After I took the pictures for my front cover, I took a few to make sure that if one went wrong, I would have some back up pictures to I would not have to waste time going out and taking more, I manipulated them on Photoshop, I watched some tutorials on YouTube and asked my teacher to shop me how to use some of the tools on Photoshop. Once I was able to use Photoshop effectively, I could make my images look professional on the front of my magazine. I then on Photoshop added the text and Wyke College logo to show that it is the college magazine.

When I started my foundation portfolio, because I had the starter task of making the college magazine, this gave me the chance to develop my skills in Photoshop, when it came to my music magazine I was able to create the music magazine without many problems because I was able to use
Photoshop effectively. With these skills I learned I was able to change the lightness and darkness of the images, I was able to make the writing look better on the front of the cover, I was able to do a lot more things that I wouldn’t have been able to do before I started the AS Media course.

In my foundation portfolio, I was able to use my skills that I had learned producing my college magazine as a preliminary project, on my music magazine. For example, compared to my college magazine front cover, I was able to make the music magazine look a lot for effective such as making text stand out and manipulation the images to make the magazine look more appealing to read. Also, because my skills had developed a lot since my preliminary task, I was able to complete this with a lot less problems. For example, I was able to add more of the features that I wanted to onto my music magazine front cover because I knew how to work Photoshop a more effectively. My college magazine design is a lot more basic then my music magazine. It had basic text on the front and I did not manipulate the images on the front cover at all. Compared to my music magazine front cover, I have made the text stand out by putting back ground onto the text; I have also added shadow to the text which also allows the text to stand out. I  manipulated the images on the front of the cover which makes the image look more natural and what people would expect to be ‘perfect’ on the front of a magazine.

During my foundation portfolio, my skills developed a lot. From not been able to use Photoshop at all, to been able to make a music magazine from scratch by manipulating the images and creating text to put onto the image. I also created a double page spread which contained a manipulated image which I took myself, an article that I wrote to put onto this double page spread about the artist in the image, and I also created the heading of the page and was able to position the text effectively to make the page look interesting. I would not have been able to create this at all in Photoshop before my foundation portfolio. I also created the contents page of my magazine. This took probably the longest to work on because of all the text that I had to place and type on the page, I did a lot of rough drafts for this page because I wasn’t quite sure how to position the text or change the colour of manipulate the images to make the magazine look aesthetically pleasing, but I watched some YouTube videos which allowed me to learn how to make the page look good.

In conclusion, before I started my foundation portfolio I didn’t know anything about how to manipulate images, add text etc. and most of all I didn’t know anything about using Photoshop, when I started my preliminary task of creating the college magazine, this allowed me to learn all about using Photoshop and then when it came to actually creating my music magazine, I was able to make this without as many problems as the preliminary task, although I came across some difficulties, I was able to solve them easily because I know what to do on Photoshop. Now I am able to do a lot of things that I wasn’t able to do, and I can create and manipulate things easily and effectively.

Influential Media Texts

These three influential media texts, I am going to use them to conduct feedback interviews with my audience to gather their opinions;
This is Cher Lloyds song 'Want U Back', there is two different videos of this song one is the US version, and the other is the UK version.

UK Version

US Version

This song has two different music video because this has to appeal to two different audiences. The UK video has to appeal to the UK culture, this music video was brought out first This was released in February 2012. The US video has to appeal to a different culture with different views and they don't necessarily want to see the same things in music videos. The US music video was released in May 2012.
In the UK, the song features a rapper which was on the America version of The X Factor, he features in this video because he want to make it big over here in England, he did not features in the American version of the song because he was already well known in the United States.

Which music video do you prefer?
Do you think there is a huge difference between the two videos?
Do you like the overall style of the artist in these video?

This a Little Mix song, its called Wings;

This song was released August 2012. Their audience is very widely spread.

How would you rate this music video on the following;

Editing                                               1--------10

Mise-en-scene                                   1--------10

Performance                                      1--------10

Lighting                                              1--------10

Cinematography                                 1--------10

This is my chosen song, by Rita Ora - How We Do;

This song is roughly 4 minutes long, it is of her album 'Ora'. This is her 3rd song she has released off the album.

Questions;

What do you think of this song?

Key Audience Terms

Qualitative data

This data is more word based. For example, such as case studies or interviews, these would provide more qualitative information with a lot more meaning.

Quantitative Data

This data is based more on numbers such as statistics. For example, questionnaires would give you more quantitative data.

Demographic Data

This is used to place people into different groups, such as age or location. This is used to show peoples characteristics.

Psychographic Data

This is what peoples interests are and personalities. For example, what type of music they like.